• It's All in the Title; Why You Should Spend More Time On the Headline Than the Text

    2 monthes ago - By Business 2 Community

    How long do you spend writing the titles of your web content? Do you spend longer on the text than you do on the heading? Similarly, how much time do you spend on the subject line of an email?
    When I ask these questions in masterclasses , I get met with the same answer: “no idea, not long”. That is, of course, the wrong answer...!
    For a moment, just think of emails. You open up your email program, or you take a look at Gmail and you are faced with having to make decisions as to which emails to read. Even if you decide to look at them all, you are already influenced as to how you will react...
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