• Optimizing for Earned Metrics in YouTube Campaigns

    2 monthes ago - By Business 2 Community

    When you're running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they are probably not going to convert right away.
    With these expectations in place, we need to look at engagement performance to evaluate the success of our YouTube campaigns. We have metrics like views, view rate, video played to, as well as my favorite: earned metrics.
    In this article, I'll go through what earned metrics are, why they're valuable to YouTube campaign performance, and how you can...
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