• The iconic 'I amsterdam' sign has been removed for being 'too individualistic'

    8 days ago - By Business Insider

    The iconic 'I amsterdam' letters have been removed from the front of the Rijksmuseum in the Dutch capital.
    It's estimated 6,000 selfies were taken with the sign every day.
    Officials decided the letters should be removed to reduce tourist numbers in the square, but also because the message is too "ego-centric" and "individualistic."
    Along with bikes along the canal and the red light district, the "I amsterdam" sign is one of the most iconic photo spots in the Dutch capital.
    However, tourists keen to get a selfie with the sign may be disappointed - the letters outside the Rijksmuseum in...
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