• Mind the Surge

    5 monthes ago - By Business 2 Community

    Stock markets surge. Oceans and rivers surge. But do companies and the people in them surge? And if they do, is it a strong representation of buying behavior?
    The answer is an unqualified maybe. In fact, if not interpreted correctly, a surge could be a non-event, or even lead you down a rabbit hole.
    Let's examine the concept of a surge and what to look for when trying to determine if it's significant and requires your immediate attention.
    This graphic illustrates a surge of interest by a prospective account as reported to a client organization as something worth noting.
    The numbers to the...
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