• Facebook under fresh political pressure as UK watchdog calls for “ethical pause” of ad ops

    9 days ago - By Tech Crunch

    The UK's privacy watchdog revealed yesterday that it intends to fine Facebook the maximum possible under the country's 1998 data protection regime for breaches related to the Cambridge Analytica data misuse scandal.
    But that's just the tip of the regulatory missiles now being directed at the platform and its ad-targeting methods - and indeed, at the wider big data economy's corrosive undermining of individuals' rights.
    Alongside yesterday's update on its investigation into the Facebook-Cambridge Analytica data scandal, the Information Commissioner's Office has published a policy report...
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  • 'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar

    'We definitely see the competitive dynamics': Direct-to-consumer brands say they're sticking with Facebook even as its ad prices soar

    9 days ago - By Business Insider

    Direct-to-consumer advertisers say that Facebook ads are getting more expensive and securing space is getting more competitive.
    But Facebook's new public ad transparency tool reveals just how hard it is for these brands to pull back on Facebook ads.
    Indeed, even as brands like BarkBox and Brooklinen experiment with TV advertising, Facebook ads continue to do the heavy lifting in acquiring new customers.
    Unlike big brands, direct-to-consumer marketers are focused on driving leads and sales and have to justify any ad spend with strong results.
    Facebook ads are getting more expensive. And the...
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  • Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around

    Facebook planned to kick several major third-party data vendors off its ad platform - now those data giants have quietly found a way to stick around

    9 days ago - By Business Insider

    Facebook has reworked the requirements for its Custom Audiences ad program, requiring brands to agree to data-collection terms before they are able to buy ads.
    Third-party vendors like Acxiom, Oracle, and Epsilon that were booted from the ad program formerly known as Partner Categories in March can continue to work with brands to supply data, but they must work directly with advertisers to suss out data-agreement terms.
    At the same time, Europe's GDPR has put new scrutiny on tech companies like Facebook and the new rules downplay Facebook's data for ad-targeting purposes.
    A few months ago...
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