• Millennials reveal the top 100 brands they love

    19 days ago - By Chron

    Nike/Colin Kaepernick via Twitter
    With their spending power estimated to surpass $3.39 trillion this year, millennials remain one of the most important demographics for brands.
    And that is why, love them, or hate them, if you're a brand you can't ignore them.
    Ad agency Moosylvania has just released its annual ranking of the 'Top 100 Millennial Brands.' This is the sixth year that the company has released such a ranking, based on interviews with over 3,000 people between the ages of 18 to 38.
    While a lot of the highest ranked brands from previous years retain the top spots, this year's list...
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  • Nike's controversial bet on Kaepernick has millennial investors piling into the stock

    Nike's controversial bet on Kaepernick has millennial investors piling into the stock

    19 days ago - By Business Insider

    Nike has grown in popularity among millennial investors after releasing its controversial Colin Kaepernick ad.
    A total of 15,191 investors added Nike to their portfolios on Robinhood this week, up 45% from last week.
    President Donald Trump tweeted Wednesday criticizing Nike's polarizing ad.
    The company is trying to reach a younger demographic, an analyst said.
    Watch Nike trade in real-time here.
    Nike 's controversial ad featuring Colin Kaepernick has paid off, at least among millennial investors, according to data from Robinhood, a no-fee brokerage popular among younger traders.
    The...
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  • Colin Kaepernick's Nike ad has become a full-on meme

    19 days ago - By Fast Company

    Here are nine of our favorites.
    Nike waded into the controversial waters of the NFL debate this week with tsunami-like unsubtlety.
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  • Some military families are attacking the Colin Kaepernick Nike ad because it doesn't show real 'sacrifice', though others disagree

    Some military families are attacking the Colin Kaepernick Nike ad because it doesn't show real 'sacrifice', though others disagree

    19 days ago - By Business Insider

    Some veterans and their families are criticising Nike and Colin Kaepernick for their new ad campaign, which focuses on the idea of sacrifice.
    Kaepernick is on the new Nike advert with the slogan "Believe in something. Even if it means sacrificing everything".
    Servicemen and Gold Star families say that the "sacrifice" Kaepernick represents is not comparable to that experienced by military families.
    The widow of decorated sniper Chris Kyle attacked the ad campaign, as well as others with military links.
    The reaction has not been uniform. Other military personnel and their families have...
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  • A 2-time Super Bowl winner says Colin Kaepernick will go down in history like Muhammad Ali and Rosa Parks

    A 2-time Super Bowl winner says Colin Kaepernick will go down in history like Muhammad Ali and Rosa Parks

    19 days ago - By Business Insider

    Colin Kaepernick will go on to join the likes of Muhammad Ali and Rosa Parks in the history books.
    That is according to former NFL star Osi Umenyiora, who believes all three figures share one clear thing in common - they all stood up for what they believed in.
    Kaepernick's situation with the NFL and his new marketing campaign with Nike, have proved polarising.
    Video protests show Nike products being destroyed and President Donald Trump said Nike's ad sends "a terrible message."
    But Umenyiora believes those against Kaepernick's stance will "look back in the future with regret."
    Colin...
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  • Trump says that Nike is 'getting absolutely killed' over its Colin Kaepernick ad, but the boycott movement might already be dying

    19 days ago - By Chron

    Denis Poroy/AP
    Nike's new "Just Do It" ad featuring Colin Kaepernick has polarized viewers, with some celebrating and others calling for a boycott.
    One of the ad's most prominent detractors is President Donald Trump, who tweeted on Wednesday that Nike is "getting absolutely killed with anger and boycotts."
    In fact, it is actually the boycott movement that is already losing steam before it even got started, according to data from Tickertags, which tracks discussion on social media.
    On Wednesday, President Donald Trump tweeted about Nike's polarizing new ad featuring Colin Kaepernick.
    "Nike...
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  • Trump says that Nike is 'getting absolutely killed' over its Colin Kaepernick ad, but the boycott movement might already be dying

    Trump says that Nike is 'getting absolutely killed' over its Colin Kaepernick ad, but the boycott movement might already be dying

    19 days ago - By Business Insider

    Nike 's new "Just Do It" ad featuring Colin Kaepernick has polarized viewers, with some celebrating and others calling for a boycott.
    One of the ad's most prominent detractors is President Donald Trump, who tweeted on Wednesday that Nike is "getting absolutely killed with anger and boycotts."
    In fact, it is actually the boycott movement that is already losing steam before it even got started, according to data from Tickertags, which tracks discussion on social media.
    On Wednesday, President Donald Trump tweeted about Nike 's polarizing new ad featuring Colin Kaepernick.
    "Nike is getting...
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