• Meet Atoms, the minimalist startup shoes you'll actually wear

    7 monthes ago - By Tech Crunch

    Step aside, Allbirds. Atoms come in quarter sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup's obsession with satisfaction allowed it to replace my Nikes. I've spent the last 2 months wearing Atoms every day. They're the first sneaker classy looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours.
    Here's how Atoms is modernizing the footwear experience:
    Pick your quarter size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks
    Try them on and pick any two, even different sizes...
    Read more ...