• Instagram's next cash cow: instant Promote ads for Stories

    18 days ago - By Tech Crunch

    Instagram hopes dollars from long-tail of small businesses and social media stars can help it pull its weight in the Facebook family. A new ad type called “Promote” for Stories allows Instagram business pages to show their ephemeral slideshows to more users without doing much work. Admins can choose to auto-target users similar to their followers, people in a certain location, or use all of Instagram's targeting parameters to inject their Story into the Stories queue of more users as an ad that can also link to business' Instagram profile or website.
    Facebook confirms to TechCrunch that...
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  • Arch Europe to Acquire Ardonagh's UK Commercial Lines Business

    Arch Europe to Acquire Ardonagh's UK Commercial Lines Business

    18 days ago - By A.M. Best

    Arch Insurance Europe said it acquired the U.K. commercial lines business owned by Ardonagh Group as part of a strategy to expand its U.K. presence.
    The business will be part of Arch Insurance ...
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  • Can Facebook Groups For Business Owners Help Boost Your Bottom Line?

    Can Facebook Groups For Business Owners Help Boost Your Bottom Line?

    18 days ago - By Business 2 Community

    Simon / Pixabay
    Do a mental hand raise if you think you spend too much time on Facebook. If you're interacting in Facebook groups for business owners, that may not be such a bad idea. Facebook is one of the top social media tools around that's geared toward connecting people.
    However, some aspects of Facebook experience seem robotic and can make you feel even less connected. There's not much engagement that comes out of reacting to other's posts with a heart emoji or smiley face or aimlessly scrolling through your feed.
    However, joining Facebook groups can be an exceptional way to connect...
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