• Making Powerful Introductions

    5 days ago - By Business 2 Community

    There is an almost hyper-level of activity surrounding networking, connecting and referrals for building business; it is not a new strategy - but it is one in which the craft of powerful introductions is being lost.
    I am increasingly working with small and medium business owners - and their business development people - who are spending far too much time chasing referrals which are nothing more than a name flick. That are no better than the business card shuffle at a speed dating networking event.
    Malcom Gladwell in his book ‘The Tipping Point' talks about the Connector, the person who can...
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