• Mobile games now account for 33% of installs, 10% of time, and 74% of consumer spend

    3 monthes ago - By Tech Crunch

    Mobile gaming continues to hold its own, accounting for 10% of the time users spend in apps - a percentage that has remained steady over the years, even though our time in apps overall has grown by 50% over the past two years. In addition, games are continuing to grow their share of consumer spend, notes App Annie in a new research report out this week, timed with E3 .
    Thanks to growth in hyper-casual and cross-platform gaming in particular, mobile games are on track to reach 60% market share in consumer spend in 2019.
    The new report looks at how much time users spend gaming versus using...
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  • The Beginner's Guide to Facebook Advertising for Mobile Apps

    The Beginner's Guide to Facebook Advertising for Mobile Apps

    3 monthes ago - By Business 2 Community

    You have a mobile app: check!
    Your Facebook and/or Instagram Business Pages are set up: check!
    Your Facebook Ads Manager account is set up: check!
    Perfect. Now you want to get more people installing it, using it, and re-engaging with your app over time. Right? Well, you've certainly come to the right place. In this complete guide to mobile app advertising using Facebook ads, you'll learn how to get started by:
    Registering your mobile app with Facebook
    Selecting your campaign objectives
    Targeting your audiences
    Creating exceptional Facebook ads
    Let's get to it!
    Register your mobile app with...
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