• The CEO behind Applebee's reveals how the Dollarita played an essential role in the chain's turnaround

    4 monthes ago - By Business Insider

    Applebee's Dollarita was the game changer that the chain needed to turn around the business, Steve Joyce, CEO of parent company Dine Brands, told Business Insider.
    The dollar drink deal was originally seen as a risk internally, with some franchisees fearing that people wouldn't order food or would get too drunk on cheap drinks.
    Since the introduction of the Dollarita, Applebee's has posted four consecutive quarters of same-store growth, after a period of struggling to grow sales.
    Applebee's Dollarita provided the struggling chain with the key to a massive turnaround.
    Dine Brands CEO Steve...
    Read more ...