• What you need to know in advertising today

    3 monthes ago - By Business Insider

    Marketing-data company Acxiom is shopping around LiveRamp, a data-migration firm it acquired just four years ago for $310 million , according to industry insiders.
    LiveRamp is known as a "data-onboarding" company. It essentially helps big companies move around databases in a safe, privacy-respectful manner.
    With GDPR - or General Data Protection Regulation - going into effect on May 25, a company that can promise tech vendors safer data usage, or the appearance of data safety, would suddenly be highly valuable, from both a business and public-relations perspective.
    To
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  • Affiliate Tracking: Choosing the Right Solution

    Affiliate Tracking: Choosing the Right Solution

    3 monthes ago - By Business 2 Community

    Before starting Ambassador in 2009, I founded a company in the affiliate marketing space. I quickly discovered companies were generating millions and millions of dollars through their affiliate channels. It was eye-opening, and since then, I've known that affiliate marketing is a must-have for every business.
    Since then, affiliate marketing has both evolved, yet remained the same. By definition, affiliate marketing is a transaction between a company and an entity where the business receives customers in exchange for a financial incentive.
    It's still a highly efficient marketing strategy...
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  • 'The market basically flipped on us in a six-month period': Why mobile-ad company Kargo decided to blow up a $100 million business

    'The market basically flipped on us in a six-month period': Why mobile-ad company Kargo decided to blow up a $100 million business

    3 monthes ago - By Business Insider

    A few years ago, the mobile-ad company Kargo had built a solid $100 million business selling mobile banners to big publishers.
    Programmatic ad buying was slower to come to mobile, the company says. Then, last year, "it slammed us."
    The sudden shift forced the company to morph from an ad network to an ad-tech company, which meant turning over a chunk of its staff.
    The mobile-ad company Kargo closed out 2015 crossing the $100 million revenue threshold. A few years later, the company decided to blow everything up.
    Kargo made its name building an ad network that sold a variety of custom mobile...
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