• Why Brand Values Should Affect Everything From Product Flows to Performance Reviews

    11 days ago - By Business 2 Community

    Defining your brand values and practicing them ardently can have a huge impact on your business
    Novarize was still only a twinkle in our eyes when we decided to brand. Since branding is a labor-intensive process that involves hard decisions, most company leaders-and especially technical founders-tend to put it off for as long as possible. Often, it becomes a necessity only when a company needs to produce its first customer-facing presence: a website, pitch deck or an event appearance, for example. But branding also has a huge internal impact on the company, one that may be just as...
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