• Why Cinemark's unsexy $8.99 movie-theater subscription plan might actually be the one that survives

    2 monthes ago - By Business Insider

    Cinemark's $8.99 monthly movie-ticket subscription plan, Movie Club, has gained 350,000 subscribers since it launched in December.
    Cinemark CEO, Mark Zoradi, explained to Business Insider how his team came up with the plan, which could become the blueprint for a sustainable way to do theater subscription in the US.
    Though most in the movie-theater space are annoyed by the way MoviePass has disrupted the business, they cannot deny that audiences love the movie-ticket subscription model.
    In an era when the average movie ticket is priced at around $9.38, paying a monthly fee to go to the...
    Read more ...

     

  • Why Cinemark's unsexy $8.99 movie-theater subscription plan might actually be the one that survives

    Why Cinemark's unsexy $8.99 movie-theater subscription plan might actually be the one that survives

    2 monthes ago - By Business Insider

    Cinemark's $8.99 monthly movie-ticket subscription plan, Movie Club, has gained 350,000 subscribers since it launched in December.
    Cinemark CEO, Mark Zoradi, explained to Business Insider how his team came up with the plan, which could become the blueprint for a sustainable way to do theater subscription in the US.
    Though most in the movie-theater space are annoyed by the way MoviePass has disrupted the business, they cannot deny that audiences love the movie-ticket subscription model.
    In an era when the average movie ticket is priced at around $9.38, paying a monthly fee to go to the...
    Read more ...