• Amazon takes on The Honest Company with new brand of eco diapers, Earth + Eden

    2 monthes ago - By Tech Crunch

    Last November, Amazon quietly re-entered the diapers market with the launch of its own private label diapers under the Mama Bear brand - its first diaper brand since pulling its Amazon Elements line back in January 2015. Now, Amazon has launched its second diapers brand, this time under the new name of Earth + Eden. Unlike Mama Bear, which is the Amazon equivalent to something like Pampers, Amazon's Earth + Eden appears to be more of a competitor to premium diapers, like those sold on Honest.com.
    What makes this even more interesting is that The Honest Company last year began to sell its...
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