• How Apple's Safari browser will try to thwart data tracking

    2 monthes ago - By Chron

    NEW YORK - New privacy features in Apple's Safari browser seek to make it tougher for companies such as Facebook to track you.
    Companies have long used cookies to remember your past visits. This can be helpful for saving sign-in details and preferences. But now they're also being used to profile you in order to fine-tune advertising to your tastes and interests.
    Cookie use goes beyond visiting a particular website. As other sites embed Facebook "like" and "share" buttons, for instance, Facebook's servers are being pinged and can access your stored cookies. That means Facebook now knows you...
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  • Apple, Firefox tools aim to thwart Facebook, Google tracking

    2 monthes ago - By Chron

    NEW YORK - Facebook and other companies routinely track your online surfing habits to better target ads at you. Two web browsers now want to help you fight back in what's becoming an escalating privacy arms race.
    New protections in Apple's Safari and Mozilla's Firefox browsers aim to prevent companies from turning "cookie" data files used to store sign-in details and preferences into broader trackers that take note of what you read, watch and research on other sites.
    Lance Cottrell, creator of the privacy service Anonymizer, said Apple's effort was particularly significant, as it takes aim...
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