• Geoff Collins taking lessons from Waffle House about branding Georgia Tech football

    4 days ago - By Biz Journals

    Georgia Tech football fans don't need to dig deep on new head coach Geoff Collins, in terms of gauging his commitment to establishing brand loyalty.
    The man practices what he preaches.
    For Exhibit A, when the Conyers, Georgia native finally landed his "dream job" in early December, Collins estimates his first nine breakfast-work sessions were spent at Waffle House, along the periphery of Georgia Tech's campus on Northside Drive.
    For Exhibit B, good luck finding the coach during the workday without...
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  • 3Doodler wants you to draw directly onto your iPhone with its new app

    3Doodler wants you to draw directly onto your iPhone with its new app

    4 days ago - By Tech Crunch

    With New York ToyFair right around the corner, 3Doodler is taking the opportunity to announce its first ever mobile app. Rather than simply launching a drawing program that mimics the company's popular 3D drawing pens, however, the simply named 3Doodler app invites users to use their hardware to draw directly onto the phone or tablet's screen.
    The app makes sense in theory, at least. Using an iPhone or iPad is a much simpler and quicker way to generate stencils than asking people to shell out of for paper versions.
    The app features step by step video instructions, tutorials and projects...
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  • Mastercard just launched a “sonic logo.” Here's what it sounds like

    4 days ago - By Fast Company

    With the voice shopping industry set to reach $40 billion by 2022, major companies are investing not just in how their brands look, but how they sound.
    In 2016, Mastercard made headlines for releasing its first new logo in two decades. And this year, it announced it would remove its own name from the symbol. Now, the credit company is pushing its brand even further into a new era by debuting a sonic brand identity.
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  • The 10 Top Social Media Tools Brands are Using to Succeed in 2019

    The 10 Top Social Media Tools Brands are Using to Succeed in 2019

    4 days ago - By Business 2 Community

    Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.
    Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.
    Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.
    This week on The Science of Social Media , we're exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in...
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  • Introducing Eight Sleep's new biometric-monitoring smart bed

    4 days ago - By Fast Company

    Eight Sleep is now a sleep fitness company.
    Eight Sleep wants to see you flat on your back-or on your side, or even on your stomach. Whatever position it takes for you to get a good night's sleep in its next generation smart mattress.
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  • Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity

    Big brands are taking more of their advertising in-house than ever before, and a whole new cottage industry of companies is trying to cash in on the opportunity

    4 days ago - By Business Insider

    As more brands take their advertising in-house , a new wave of companies is inserting itself in the ongoing tug of war between brands and traditional agencies.
    These companies are helping brands do everything from hiring and setting up basic operational structures in-house, to handling content creation, media-buying and measurement.
    Brands including Unilever, BMW, Marriott, MasterCard and Pernod-Ricard are increasingly moving their advertising functions in-house.
    When Simon Martin set up his company back in 2004 to help brands set up in-house advertising functions, he said people looked at...
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