• Build-A-Bear declares 'Pay Your Age Day' deal that plunged stores into chaos a massive success 'bigger than anyone could have possibly imagined'

    2 monthes ago - By Business Insider

    Build-A-Bear is celebrating its explosive "Pay Your Age Day" deal as a game-changing success.
    In July, stores were plunged into what some customers called "madness," as shoppers crowded into malls and waited for hours for the "Pay Your Age" deal.
    Six months later, the company says that the deal proved the power of the Build-A-Bear brand and has played an important role in birthday-centric sales, which make up a third of business.
    "It was bigger than anyone could have possibly imagined," Build-A-Bear CEO Sharon Price John said Monday.
    ORLANDO, Florida - Build-A-Bear's explosive "Pay Your...
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