• AT&T to close Time Warner deal but government does not rule out appeal

    2 monthes ago - By Reuters

    WASHINGTON - The U.S. government and AT&T Inc agreed on Thursday on conditions that would allow the wireless company to close its deal for Time Warner Inc while the Justice Department considers an appeal.
    Read more ...

     

  • If Verizon's recent media deals are any guide, it may be a while before AT&T reaps the benefits of buying Time Warner for ads

    If Verizon's recent media deals are any guide, it may be a while before AT&T reaps the benefits of buying Time Warner for ads

    2 monthes ago - By Business Insider

    AT&T has said it wanted to acquire Time Warner in part to make TV advertising more targeted, as with the Web. If history is a guide, it may take some time.
    Rival Verizon has also made several huge digital ad acquisitions over the past few years, but it's moved slowly to fully realized their potential.
    Former Verizon media chief Marni Walden said that giant companies tend to move slowly and cautiously, and are often siloed.
    Until a few months ago, Marni Walden was Verizon's EVP and president of global media. And during her long run at the telecom giant, Walden helped steer several big...
    Read more ...

     

  • Here's everything AT&T will own after it buys Time Warner

    Here's everything AT&T will own after it buys Time Warner

    2 monthes ago - By Business Insider

    In order to compete with streaming giants like Amazon and Netflix, AT&T and Time Warner won their bid to merge on Tuesday.
    After the deal, AT&T will own HBO and Turner Broadcasting Systems, which includes a number of television networks, CNN, and Warner Brothers Studio.
    One of the arguments AT&T's lawyers made before a judge deciding the fate of its proposed merger with Time Warner was that joining forces was the only way it could compete with the likes of Netflix and Amazon.
    Due to declining television ad dollars - a result of cord-cutting and the rise of Google and Facebook, they said...
    Read more ...