• Snap is making its most aggressive bid for digital ad dollars yet by opening up its platform to the ad masses

    4 days ago - By Business Insider

    Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform.
    The move represents Snap's most aggressive bid for digital ad dollars yet, as it looks to take on Google, Facebook and most notably, its arch-rival Instagram.
    Opening up its Marketing API will allow Snapchat to cater to an even broader base of marketers as well as prompt a wider variety of ads than the ones that currently exist on the platform.
    "From an ad tech standpoint, Snap has been following the Facebook and Twitter blueprint so...
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  • What you need to know in advertising today

    What you need to know in advertising today

    4 days ago - By Business Insider

    Following its strong fourth quarter, Snap is making its Marketing API available to any ad agency, brand or ad tech company that wants to access the platform. The program, which was first launched in 2016, has been closed with limited access to a few companies until now.
    The move essentially allows any company - irrespective of its size, scope or the scale of the software it is building - to leverage the Snap API to automate its ad efforts or build and sell tools for advertisers to use.
    It also allows Snapchat to cater to an even broader base of marketers as well as prompt a wider variety...
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  • Snapchat's Marketing API is now available to all developers

    Snapchat's Marketing API is now available to all developers

    4 days ago - By Venture Beat

    Snap is opening its Marketing API for all developers to use, the company announced today.
    Snapchat first opened its API to a limited number of advertisers back in 2016 , enabling third-party technology and creative companies to deliver ads on behalf of brands and agencies. It represented Snapchat's first moves in the programmatic advertising realm, meaning that ads could be bought and sold automatically, and advertisers could experiment with different kinds of ads through A/B testing to see what works best. Or, for example, a retailer could optimize their ads based on their inventory - if...
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