• Warren Buffett loves using Valentine's Day to explain why See's Candies is his 'dream business'

    5 days ago - By Business Insider

    Warren Buffett often uses Valentine's Day to explain why See's Candies is a "special" company.
    The billionaire investor says people associate the boxes of chocolates with romance.
    Therefore, See's can raise prices and customers won't switch to cheaper candy.
    "If you go to your wife or your girlfriend on Valentine's Day - I hope they're the same person - and say, 'here's a box of candy honey, I took the low bid,'" Buffett said in 2017, "It loses a little as you go through that speech."
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