• Nearly Half of American Households Will Own a Smart Speaker by 2019

    12 days ago - By Fortune

    By the time we ring in 2019, almost half of American households will have a smart speaker, according to a new study from Adobe.
    The study, released Monday, finds that 32% of the country already owns a smart speaker and another 16% plan on getting one this holiday season. And just as importantly, people are using those speakers.
    "Technology trends come and go, but we think voice is here to stay," said Colin Morris, director of product management for Adobe Analytics, in a statement. "Consumers continue to embrace voice as a means to engage their devices and the Internet. It's a trend that...
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  • 32% of U.S. consumers now own a smart speaker, up from 28% at start of year

    32% of U.S. consumers now own a smart speaker, up from 28% at start of year

    12 days ago - By Tech Crunch

    Smart speaker ownership continues to grow, according to new research from Adobe Analytics out this morning. The company found that as of August 2018, 32% of consumers now own a smart speaker, up from 28% in January. That's a 14% increase in just a matter of months - and those months didn't include the busy holiday sales season, where 79% of smart speaker sales occur.
    In addition, the firm is predicting that after the 2018 holidays, nearly half of U.S. consumers will own a smart speaker.
    Over the holidays, it reports that 45% of consumers who currently own a smart speaker said they plan to...
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  • Adobe: Nearly half of U.S. households will own a smart speaker by the end of 2018

    Adobe: Nearly half of U.S. households will own a smart speaker by the end of 2018

    12 days ago - By Venture Beat

    Almost half of all consumers in the United States will own a smart speaker - like Google Home or Amazon Echo - by the end of the year, according to a survey commissioned by Adobe that was released today. Roughly one-third of those surveyed said they already own a speaker, and an additional 16 percent said they intend to purchase one by...
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