• Do This Before You Create ANY Content

    5 monthes ago - By Business 2 Community

    Lately I've been having a lot of phone calls with companies - big and small - that go something like this:
    Them: “We're so excited to get going on this project! Our marketing strategy is still ‘under construction,' but this white paper is going to kick everything off nicely.”
    Me: “Great! I'm excited to write this for you. Now, first things first. Who's the target audience?”
    Them: “Well, we haven't figured that out yet. Probably the C-Suite and developers, but we're not 100% sure.”
    Me : “Hmm. Okay. Well, the C-Suite and developers are two very different audiences with very different needs...
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