• Facebook Is Under Fire For Shady Data Use. Why Not Uber?

    5 monthes ago - By Forbes

    While Facebook and Cambridge Analytica face scrutiny for hazy dealings with data, strange links in Uber's past remain mostly unexplored.
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  • Zuckerberg under pressure to face EU lawmakers over data scandal

    5 monthes ago - By Reuters

    STRASBOURG - Facebook Inc's Chief Executive Mark Zuckerberg came under pressure from EU lawmakers on Wednesday to come to Europe and shed light on the data breach involving Cambridge Analytica that affected nearly three million Europeans.
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  • EU renews call for Zuckerberg to testify over data scandal

    5 monthes ago - By Chron

    BRUSSELS - The European Parliament is repeating a call for Facebook CEO Mark Zuckerberg to testify about the internet giant's data privacy scandal, after Zuckerberg offered to send a subordinate in his place.
    In a letter to Zuckerberg on Wednesday, the EU assembly's president, Antonio Tajani, said political group leaders "stressed the absolute need of your personal presence."
    Facebook this month acknowledged that up to 2.7 million people in the EU may have had their personal data improperly shared and used by political consultancy firm Cambridge Analytica.
    Tajani said in the letter, seen...
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  • Facebook's Cambridge Analytica Scandal Prompts Soul-Searching over Data-Driven Marketing

    Facebook's Cambridge Analytica Scandal Prompts Soul-Searching over Data-Driven Marketing

    5 monthes ago - By Business 2 Community

    Some marketers are urging data-driven marketers to re-examine their practices in light of Facebook's Cambridge Analytica scandal. They're calling for greater emphasis on ethics regarding the use of customer data.
    The underlying problem isn't Facebook. It's how marketers abuse data, says Alexandra Samuel, an independent technology researcher. “I should know, because I'm a data-driven marketer myself,” Samuel writes in The Globe and Mail .
    Samuel calls the Cambridge Analytica controversy a wake-up call for marketers. Companies that grab and use data with less than full transparency and...
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