• How To Fix A Broken Digital Marketing Strategy

    3 monthes ago - By Business 2 Community

    There have been many times in my career where I have had to sit down with my team, and really analyse our digital marketing strategy because it is just not working like it should or like it did in the past.
    Regardless of whether you are a small business owner, corporate or professional working in the marketing industry; there comes a time where you have to fix something that is broken in your marketing strategy.
    In my opinion, it's not as simple as just fixing one thing and the rest will fall in place. As soon as you change one thing, it needs to marry up with everything else so it's...
    Read more ...

     

  • It's Time for Digital Strategy to Start Working Like Retailers Part 1

    It's Time for Digital Strategy to Start Working Like Retailers Part 1

    3 monthes ago - By Business 2 Community

    Goals related to digital and brick and mortar efforts are usually centered around the same thing; increasing sales .
    However, the road to achieving this goal in each strategy requires research to launch. Once launched, they also require measurements to keep tabs on performance and make improvements.
    This week we're going to compare the research and measurement process for each. So, it 's going to be a bit of an oversimplification. However, it sets the stage for part two, where we'll discuss how digital strategists can adopt some of the concepts used in retail to improve their...
    Read more ...