• These Are the Corporate Interests Behind Your Favorite Macy's Thanksgiving Day Parade Balloons

    23 days ago - By Fortune

    The balloons in Macy's Thanksgiving Day Parade aren't just kept aloft by 300,000 cubic feet of helium; they're also propped up by big corporate bucks.
    The very first parade , held in 1924, started as a promotional stunt. Macy's put it on to celebrate the expansion of its store in Manhattan. Nearly a century later, the parade is an indelible Thanksgiving Day tradition and, as such, companies besides Macy's have used it as a massive platform to tout their brands.
    What corporate interests will be on display this year? There are a few obvious ones. The Pillsbury Doughboy balloon is-you guessed...
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  • This Year's Macy's Thanksgiving Day Parade Is Going To Have Extra-Tight Security

    This Year's Macy's Thanksgiving Day Parade Is Going To Have Extra-Tight Security

    23 days ago - By Fortune

    New York police have promised high security around the Macy's Thanksgiving Day Parade, despite the lack of an explicit terrorism threat.
    An “Islamic State” publication did last year note that the annual parade would be an “excellent target,” but CBS reported on Thursday that the authorities have picked up no specific threats or warnings about this year's event, which begins at 9 a.m. EST.
    Nonetheless, with the parade taking place only weeks after a deadly truck attack in the city, and with this year having seen many mass shootings , the NYPD is promising “enhanced security measures” around...
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