• Measuring Content Marketing ROI: A Definitive Guide

    5 monthes ago - By Business 2 Community

    Like most businesses, you're likely spending money producing content on a regular basis for your audience(s) to consume via various mediums. It's a sound component of any good digital marketing strategy, but one that can find itself under scrutiny when it comes to reviewing budgets.
    If you're using content marketing to reach customers, you're in good company. According to the Content Marketing Institute 2018 B2B content marketing statistics, 91% of B2B marketers use content marketing to reach customers. Furthermore, 86% of B2C marketers say content marketing is a key strategy.
    However...
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