• 8 Ways to Make Blogging Easier If You're Not a Good Writer

    10 days ago - By Business 2 Community

    Free-Photos / Pixabay
    Whether you're a new business trying to build brand awareness or an established business expanding your reach with digital strategies, you need a blog to vamp up your content marketing campaign.
    Blogging is an awesome and effective way to reach your target market and show them how valuable your products and services are. More importantly, it helps you establish yourself as an industry leader that consumers trust for helpful information. As such, it's no surprise that 86% of B2C companies and 91% of B2B companies are using content marketing to fuel their growth.
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  • 4 Ways to Measure the Impact of Your PR Campaign

    4 Ways to Measure the Impact of Your PR Campaign

    10 days ago - By Business 2 Community

    When it comes to measuring the value of any PR campaign, guesswork and ambiguity are a thing of the past. The digital age has ushered in an era of new tools and technologies that facilitate the sharing of information and ideas and have the capability to track and report on useful data beyond circulation.
    As an integrated communications agency, it is important we embrace holistic approaches and the shift from traditional to digital mediums and incorporate strategies that get our clients' news into the most appropriate feeds, inboxes, apps, and websites. That said, every program we recommend...
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  • 4 Ways to Provide Value with B2B Content

    4 Ways to Provide Value with B2B Content

    10 days ago - By Business 2 Community

    Content marketing is a wonderful way to build credibility, establish thought leadership, educate prospects and clients, and attract new website visitors. However, to be effective, B2B content absolutely must provide value for the reader or viewer. If it doesn't provide value, they won't view or read the piece and they definitely won't be back to consume any other content.
    In this post, we are going to look at 4 ways your B2B content marketing can provide value to your target market.
    Fill a Need
    Create content that fills a need for your prospects or clients. Determine what topics are hot...
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