• Is Barbie still relevant?

    9 days ago - By Fast Company

    Mattel has worked tirelessly to make Barbie resonate with more customers, but the company is overlooking one key aspect of diversity.
    Barbie Millicent Roberts, from Wisconsin US, is celebrating her 60th birthday. She is a toy. A doll. Yet she has grown into a phenomenon. An iconic figure, recognised by millions of children and adults worldwide, she has remained a popular choice for more than six decades - a somewhat unprecedented feat for a doll in the toy industry.
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