• The CEO behind the biggest bottled-water brand in the world says the industry needs to solve a massive problem

    9 days ago - By Chron

    Nestle
    Bottled water sales are skyrocketing, but backlash against the beverage is also brewing.
    The CEO of Nestlé Waters North America, Fernando Mercé, acknowledged the "challenges" created by negative perceptions of the bottled-water industry at a conference on Friday.
    Mercé says that Nestlé plans to double down on dealing with plastic packaging and water sourcing responsibly.
    Nestlé aims to have 50% of its bottles made from recycled plastic by 2025, as well as address criticism against the company's water-sourcing practices.
    As sales of bottled water have grown, a backlash has also been...
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