• The Future is Swift: How Real Time Impacts ROI

    4 days ago - By Business 2 Community

    The concept of real time in the advertising industry is still a relatively new concept. Advertisers had a handful of TV stations and print options to choose from, and each would reach a significant portion of the population. Campaigns were planned on a quarterly basis, and because of that, advertisers didn't have much flexibility when it came to media spend.
    But the media industry has evolved significantly since then. With a boom in online marketing, an explosion of television stations, and an array of different devices to view content, the media landscape has become incredibly fragmented...
    Read more ...