• RaceAhead: New Nielsen Report Shows the Growing Power of The Black Consumer

    2 monthes ago - By Fortune

    African American consumers are digitally savvy, entrepreneurial, and are more likely than consumers of other races to raise their voices on every subject from products to brand behavior to social justice. And they own all the technology.
    In short, black folks are shaping important conversations about business, pop culture, tech, gaming, and public life in increasingly influential ways, and smart marketers need to take note.
    These are some of the key takeaways from Nielsen's latest report, released today, called “ From Consumers to Creators: The Digital Lives of Black Consumers .” It is the...
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  • Aviva Hong Kong Launches New Digital Brand in Joint Venture

    2 monthes ago - By A.M. Best

    Aviva Life Insurance Co. Ltd. has launched Blue, a new digital brand, in a joint Hong Kong venture with two partners, according to a statement from Aviva plc.
    Aviva, Hillhouse Capital Group and ...
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