• Reddit's First-Ever Interactive Livestream Stars A Very Lost Robot

    4 days ago - By Fast Company

    Robotics startup Anki's popular toy Cozmo is boldly rolling where marketers have long feared to tread for a bold campaign from Wieden+Kennedy Lodge.
    In a new campaign to promote its best-selling toy Cozmo, the team at robotics startup Anki tapped Wieden+Kennedy's creative technology arm W+K Lodge to create Reddit's first-ever interactive livestream activation. Starting today from 1-7 pm EST, Reddit will host Cozmo Lost In Reddit , a game where Redditors guide Cozmo through seven subreddits (r/hailcorporate, r/memeeconomy, r/gaming, r/rarepuppers, r/showerthoughts, r/shittyrobots...
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  • For the next six hours you can guide a robot through a web of miniature Reddit-themed escape rooms

    For the next six hours you can guide a robot through a web of miniature Reddit-themed escape rooms

    4 days ago - By Tech Crunch

    Something weird is about to happen on Reddit. Starting at 10 a.m. PT on Tuesday, an AI-powered robot the size of a computer mouse will star in a live event that's part reality show, part interactive puzzle and all an homage to the internet's premier repository of dank memes.
    The, uh, thing is known as “Cozmo Lost in Reddit” and...
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  • Redditors will collaborate to move Anki's Cozmo robot through rooms

    Redditors will collaborate to move Anki's Cozmo robot through rooms

    4 days ago - By Venture Beat

    Robot marketing has evolved. Today, Anki's Cozmo robot will participate in a livestream that turns all of the social networking site Reddit into a kind of virtual escape room.
    The event is an homage to Reddit and its culture, and it represents a new way for people to interact with Anki's Cozmo robot. Cozmo is a robot with artificial intelligence, and you can control it using a smartphone. Redditors will collaborate to guide Cozmo through multiple “rooms” on Reddit. Each Reddit sub-section, or subreddit, will be like a new room that Cozmo can visit. This is one of the weirdest marketing...
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