• Instagram Confirms: “Shadowbanning” Was Always Bullsh*t

    4 monthes ago - By Business 2 Community

    Back in April 2017, everyone in the Instagram ecosystem got up in a hizzy about an apparent “shadow ban” that accounts were allegedly seeing. People love the idea that Facebook or Instagram are out to get them (“they're forcing us to use ads” / “businesses are being penalised” etc), but often the arguments don't really stack up to reality.
    As I highlighted in an absurdly long post back then , the problem with this theory was that it didn't really show up in the actual data. Sure, over ~5 years of operating Schedugram we've seen reach as a percentage of the followers customers have...
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