• Developer Secrets to Unprecedented Mobile App Engagement

    1 month ago - By Appsterhq

    Achieved your user acquisition goals? Congratulations. Now it's time to cross your next hurdle - to build and retain your user base through engagement.
    Driving engagement is a challenging task that requires substantial investment, but the benefits are clear: acquiring a new customer costs anywhere from five to 25 times more expensive than retaining existing users.
    Engaged users are also more likely to introduce your app to their social circle, provide feedback, show brand loyalty and make in-app purchases.
    Below, I'll touch on the factors and four strategies that make an app engaging...
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  • A 7-Min Guide to Cross Platform App Development

    A 7-Min Guide to Cross Platform App Development

    1 month ago - By Appsterhq

    Cross-platform apps: Yay, or nay? It's a question we often evaluate at Appster. While much has been written about choosing the right mobile platform for your product, there has yet to be a conclusive answer.
    After all, it's a complex decision to make. Each platform has its advantages and disadvantages - depending on your requirements, as well as the objectives of your business, the benefits of a particular platform may outweigh its downsides to present a compelling solution for your needs.
    Below, I'll dive into what cross-platform development means, and explain its pros and cons. Next...
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