• Why No One Is Reading Your White Papers

    2 monthes ago - By Business 2 Community

    Geralt / Pixabay
    Companies invest quite a bit in their white papers. They hire outside white paper writers or use in-house writing resources. Their subject matter experts spend time talking to the writers. A team reviews the white papers for accuracy. Another team designs graphics and layout. The web team posts the white papers to the company's website, usually behind a lead capture form.
    And then... nothing.
    It's not that the prospect isn't interested in finding a solution to a pressing business problem; he visited your company's website for that exact purpose. But once the prospect...
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