• 6 Steps to a Successful Product Launch

    3 monthes ago - By Business 2 Community

    They say you only get one chance to make a first impression. Whether it's the first day at your new job, meeting your significant other's parents, political campaigning, or introducing yourself to new people in general, you want to come across as personable, likeable, and polished.
    The same is true for a new product. Yes, it's possible to recover from a disastrous launch, but it takes time, money, and effort. It's much better to start on the right foot and build from the good vibes you generate from day one... because there's a lot working against you, even when you launch...
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  • Parsable secures $40M investment to bring digital to industrial workers

    Parsable secures $40M investment to bring digital to industrial workers

    3 monthes ago - By Tech Crunch

    As we increasingly hear about automation, artificial intelligence and robots taking away industrial jobs, Parsable, a San Francisco-based startup sees a different reality, one with millions of workers who for the most part have been left behind when it comes to bringing digital transformation to their jobs.
    Parsable has developed a Connected Worker platform to help bring high tech solutions to deskless industrial workers who have been working mostly with paper-based processes. Today, it announced a $40 million Series C cash injection to keep building on that idea.
    The round was led by...
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  • This 39-year-old quit his job running one of Google's funnest divisions and took a huge pay cut to launch a startup - here's why

    This 39-year-old quit his job running one of Google's funnest divisions and took a huge pay cut to launch a startup - here's why

    3 monthes ago - By Business Insider

    David Ripert has left a comfortable job heading up YouTube Spaces at Google to launch his own augmented-reality marketplace startup, Poplar.
    It was a big decision to leave a corporate job to run a startup, and Ripert has bucked the clichéd image of the super-young founder by launching Poplar just before turning 40.
    Poplar will help brands launch augmented-reality campaigns by matching them up with creators.
    It's being launched from Founders Factory, the startup incubator launched by Made.com cofounder Brent Hoberman.
    David Ripert was perfectly happy at Google. He saw himself as an...
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