• The B2B Sales Pipeline Is Like a Box of Chocolates. You Never Know What You're Gonna Get

    9 days ago - By Business 2 Community

    Traditional lead generation is still a useful tool and I've used this in the past. But times have evolved, we now live in a digital world where the consumer is firmly in the driving seat. By this, I mean consumers are well armed with information and used to a service that is personalised. As a marketer, it's my job to fill the pipeline. I touched upon this in my first vlog at BPI ROK, if you didn't see it please view it here .
    The main point I was trying to get across without spilling any coffee was for B2B marketers to consider the difference between the traditional lead gen pipeline and...
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