• Meet the Snap exec leading product strategy, driving monetization, and debunking myths on augmented reality

    2 monthes ago - By Business Insider

    Carolina Arguelles is Snap's head of augmented reality Monetization and Product Strategy.
    Arguelles told Business Insider that AR education, as well as tackling misperceptions about the space, are a core part of her role.
    Another focus is how to make AR into something that's accessible to more brands for more reasons.
    She also said that she believes Snap is in a good position because it was an early adopter in the space.
    Snapchat has carved a name for itself as an augmented reality pioneer.
    But while most people are familiar with its barfing rainbows and dancing hot dogs, not much is known...
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