• 4 Biggest ABM Myths Dispelled

    19 days ago - By Business 2 Community

    Passing knowledge from person to person and family to family has played an essential role in society. The study of myths began in ancient Greece and Rome. They were crucial in passing on culture from one generation to the next.
    However, when myths proliferate in the business world, they can be costly. After all, myths are folklore, not facts - they're stories used to explain natural or social phenomena. That's why today, I want to examine the biggest ABM myths and dispel them.
    Myth 1) Running ABM Ads Means You're Doing ABM
    ABM is not a tactic, tool or campaign, but rather an entire...
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