• Tips for Creating a Successful Start-Up Marketing Strategy

    11 days ago - By Business 2 Community

    We've worked with many start-ups this past year and have had an opportunity to experience first-hand what has worked and what hasn't. A strategy is undoubtedly important; without a solid start-up marketing strategy, you're not positioning your new product in the best possible way.
    What we've seen though is that many, if not most, entrepreneurs are spending hours of time and tons of budget creating their product or service, but for the most part ignoring the marketing component, or leaving it to the last minute. Or, worse, trying to do it themselves.
    The reality is that you need both: a...
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  • A Simple Inbound Marketing Strategy

    A Simple Inbound Marketing Strategy

    12 days ago - By Business 2 Community

    The most common thing I hear about implementing an inbound marketing strategy is how overwhelming it feels getting started. With so many different moving pieces such as blog content, email marketing, social media, and SEO, it can feel as if there are a hundred things stay on top of all at once.
    There are a lot of great ways to leverage your marketing with inbound, but it's better to do a few things very well than to do too many things with mediocrity. When it comes to mastering social media, it's best to choose one or two networks to start with and then add additional platforms if needed...
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