• $30 wireless earbuds? Sure, why not?

    10 days ago - By Tech Crunch

    I mean, I can think of a few reasons why not, but Xiaomi generally makes pretty reliable consumer electronics, and the company's rock bottom prices have disrupted other markets like fitness trackers.
    Spotted by Engadget , the Chinese smartphone maker's $30 AirDots are completely wireless earbuds, designed to compete with the likes of AirPods and Pixel Buds, but at a fraction of a fraction of the price. Price has long been one of the key factors slowing the more widespread adoption of the technology, and if nothing else, Xiaomi proves it can be done of the very cheap.
    The AirDots appear to...
    Read more ...

     

  • How Marketers Can Own the Most Elusive Part of the Customer Journey: Consumer Calls

    How Marketers Can Own the Most Elusive Part of the Customer Journey: Consumer Calls

    10 days ago - By Business 2 Community

    In today's mobile-first world, consumers have access to a variety of information channels that can lead to a winding customer journey. They take advantage of the ability to access information across various devices based on what is convenient at the time. This includes visiting multiple channels before making a purchase. What starts as researching a product on a tablet before bed can turn into a smartphone search of a particular brand over morning coffee.
    This behavior offers a complex web of touchpoints that marketers can use to personalize each interaction with their brand, both online...
    Read more ...