• The La Croix of cannabis? The marijuana market bets on beverages

    14 days ago - By Fast Company

    Cannabis startups envision a not-too-distant future in which consumers seek alternative refreshments during happy hour.
    As the cannabis industry continues to go more mainstream, entrepreneurs are on the lookout for the next niche market. Edibles have been done every which way, CBD-infused lotions and body care products are now touted by the likes of Kathy Ireland and Meryl Streep, and even “King of Instagram” Dan Bilzerian has a vape line.
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