• What you need to know on Wall Street today

    2 monthes ago - By Business Insider

    Welcome to Finance Insider, Business Insider's summary of the top stories of the past 24 hours. Sign up here to get the best of Business Insider delivered direct to your inbox.
    IT'S OFFICIAL: Apple is the first US company worth $1 trillion
    Apple on Thursday become the first US company to be worth more than $1 trillion on a public stock market.
    The company on Tuesday reported second-quarter earnings that topped Wall Street expectations, sending shares surging by more than 5% into Wednesday. The rally continued on Thursday, propelling shares to the magic number of $207.05 apiece.
    That price...
    Read more ...

     

  • What you need to know on Wall Street today

    2 monthes ago - By Business Insider

    Welcome to Finance Insider, Business Insider's summary of the top stories of the past 24 hours. Sign up here to get the best of Business Insider delivered direct to your inbox.
    IT'S OFFICIAL: Apple is the first US company worth $1 trillion
    Apple on Thursday become the first US company to be worth more than $1 trillion on a public stock market.
    The company on Tuesday reported second-quarter earnings that topped Wall Street expectations, sending shares surging by more than 5% into Wednesday. The rally continued on Thursday, propelling shares to the magic number of $207.05 apiece.
    That price...
    Read more ...

     

  • Mastering A/B Tests: The Ultimate Guide to A/B Testing

    Mastering A/B Tests: The Ultimate Guide to A/B Testing

    2 monthes ago - By Business 2 Community

    By now, most marketers know they need to integrate A/B testing into their process for developing new promotions and advertising.
    However, knowing you should use A/B tests and knowing how to run A/B tests are two different ball games.
    The world of A/B testing can be confusing, with many people using terms like ‘A/B testing', ‘A/B/n testing', or ‘Multivariate testing' interchangeably.
    However, these are all different types of tests. Here is a quick run down:
    ‘A/B' and ‘A/B/n' testing are very similar. They are both testing one specific variable change to see the impact of that change. An A/B...
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  • What you need to know in advertising today

    What you need to know in advertising today

    2 monthes ago - By Business Insider

    Facebook's WhatsApp messenger service will start charging businesses for sending marketing and customer service messages, it said on Wednesday, as the social network company's flagship brand faces slowing usage and revenue growth.
    The messages will be charged at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message depending on the country, WhatsApp said.
    To
    Read more ...