• Apple acquired Platoon, a platform for musicians to create and distribute work

    10 days ago - By Tech Crunch

    Spotify has made some significant moves to bypass record labels and work directly with artists, and there are signs that Apple could be eyeing up a similar approach to get a bigger share of original content.
    According to a report in Music Business Worldwide and also confirmed by us with sources close to the deal, Apple has acquired Platoon , a startup out of London that works primarily with musicians - but also other creators like writers - to produce, distribute and sell their work, using analytics to source talent, and figure out the best way to target and market that content: the...
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