• Branch pairs up with TUNE to create a supersized marketing and measurement platform

    2 monthes ago - By Tech Crunch

    Branch announced today that it has acquired TUNE ‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.
    TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.
    Backed by Android co-founder Andy Rubin's Playground Ventures, Branch creates links between websites and mobile apps, called deep links. The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand its portfolio of...
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