• 6 AI-Based Call Reports That Will Immediately Impact Your Digital Marketing ROI

    4 monthes ago - By Business 2 Community

    You spend a lot of time and effort getting your company's phones to ring. You design engaging website content, create targeted search and digital ads, optimize your SEO, promote your business via email and social, and much more.
    But what happens after that? The challenge most digital marketers face is not only measuring the volume of calls driven to each business location from each source, but also the sales quality of those calls. An ad can drive thousands of calls, but if none of the leads convert, there is no true return on the investment. The more data marketers have about what happens...
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  • 6 Writing Tricks to Combat Short Attention Spans

    6 Writing Tricks to Combat Short Attention Spans

    4 monthes ago - By Business 2 Community

    Free-Photos / Pixabay
    “Be a writer first and marketer second.”
    Ann Handley, head of content at MarketingProfs , shared this idea in a recent webinar I attended, and it's one that's all too forgotten by marketers.
    Too many times, businesses tout their products and services-cholk-full of industry jargon and terms that most people have no clue about-in an attempt to “sell” the user.
    But if the words used are unable to grab and keep the user's attention, are those truly the “right words” to use?
    The goal with any marketing activity is to get someone to take action. Whether you want someone to
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  • Content Marketing ROI: 5 Ways To Measure Content Marketing Success

    Content Marketing ROI: 5 Ways To Measure Content Marketing Success

    4 monthes ago - By Business 2 Community

    Content marketing is everywhere. Indeed, you are reading a piece of content marketing right now. Whether it's a blog, a podcast, or a video, you can't move for content that someone is using to market their business. It is, of course, nothing new. Content marketing is as old as business itself. People were telling stories in days of old; then they handed out leaflets when printing became cheap enough to use. Before the Internet came along, savvy marketers used content in the form of booklets, books, and well-placed articles in newspapers and magazines. Many marketers still do that today...
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