• How Flashmarks Can Help Your Business's Mobile Marketing

    4 days ago - By Business

    I've found the companies that perform best in social outlets have one thing in common - a simple, wordless mark that defines the brand on Facebook, Twitter, Instagram, Pinterest and YouTube. The Apple icon, Nike “swoosh,” and Business.com "b" icon are all well-known examples of flashmarks. These marks don't need the full logo text to communicate the brand's image. In the limited space social networks provide, that's an important asset for a business to have.
    Examples of flashmarks
    Apple
    Nike
    Business.com
    FitBit
    Adobe
    Hubspot
    Why would a brand purposely strip down its logo to the barest...
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