• The GDPR 3-Step Guide for Marketers

    26 days ago - By Business 2 Community

    Pixabay
    In this blog post, I'll tell you how to take simple steps towards compliance with the General Data Protection Regulation. Everything you have read may be misleading, and you could be jumping to all kinds of incorrect conclusions because, and here's the problem, there is no right answer.
    Important note: Seek your own legal advice before making your own decisions. This post quotes official information from the Information Commissioner.
    I read as much as there is to read about GDPR on the Information Commissioner's website , but there were some unanswered questions, so I contacted the...
    Read more ...

     

  • GDPR Will ‘Forever Change' Marketing, Say Digital Governance Experts

    GDPR Will ‘Forever Change' Marketing, Say Digital Governance Experts

    26 days ago - By Markets For Good

    Digital experts Elie Auvray and Kristina Podnar have authored a 35-page guide for understanding GDPR and creating a plan for May 25, 2018 and beyond. Included in the guide are who is covered and what is different about the law, differences between B2B and B2C companies, types of exempt personal data, compliance strategies, and more.
    Auvray and Podnar stress that it's important for organizations to figure out how they can accomplish their marketing goals in this new reality. “It's not something you do once, file away in a drawer, and never think about again,” they say. “Instead, it...
    Read more ...

     

  • Marketers: Comply with GDPR or Risk Hefty Fines

    Marketers: Comply with GDPR or Risk Hefty Fines

    26 days ago - By Business 2 Community

    The date for compliance with the European General Data Protection Regulation , May 25, 2018, is approaching fast. Are you ready? Read on to understand what GDPR is, why it exists, how it affects consumers and what marketers and their organizations need to do to abide by it.
    What Is the GDPR and Which Companies Need to Comply?
    The GDPR requires that all businesses that use European Union citizens' personal information, no matter where their headquarters are, must observe privacy regulations related to that data. Given the global nature of most large corporations, it's likely most need to...
    Read more ...