• SAP gives CRM another shot with with new cloud-based suite

    4 monthes ago - By Tech Crunch

    Customer Relationship Management is a mature market with a clear market leader in Salesforce. It has a bunch other enterprise players like Microsoft, Oracle and SAP vying for position. SAP decided to take another shot today when it released a new business products suite called SAP C/4HANA.
    SAP C/4HANA pulls together several acquisitions from the last several years. It started in 2013 when it bought Hybris for around a billion dollars. That gave them a logistics tracking piece. Then last year it got Gigya for $350 million , giving them a way to track customer identity. This year it bought...
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